A brief introduction to what HelpForShopping does

E-commerce is a huge market, growing every year, but it also features fierce competition. Every customer is becoming more and more expensive to acquire and produces lower revenues, which means a decrease in operative margins for e-shops. We aim at increasing the conversion rate, average cart value, customer retention rate and reducing product return rate in order to help the e-commerce increase their margins while at the same time providing a better, more human and tailored user experience to their customers. We do this by helping e-shops customers find the products they really need and will love thanks to the assistance provided by our experts that can answer customers’ questions about the product, help them compare specifications and guide them through their journey towards the purchase. We keep the purchase momentum high, reducing the moments where doubts, uncertainty and second thoughts can prevent the visitor from turning into a customer.

We increase e-commerce conversion rate, average cart value and customer retention rate, improve user experience and reduce the product return rate by providing their customers the help they need to pick the right product for their needs. We do this thanks to our experts, people passionate about a specific product category, who can answer the users questions through a chat widget placed directly on the client’s e-commerce website. When a chat is served or a product is purchased based on the experts’ suggestion, we can track the conversion and get paid for the service. We share the commission with the expert involved. By helping the user in his journey towards the purchase of the product, the expert can keep the purchase intent momentum high, quickly removing any obstacles that the user may find on his way, like: doubts on a specific product, difficulties understanding how the specifications of a product match with his or her needs, making comparisons among different products and so on. A well informed user can get quicker to the purchase, with higher confidence which turns into a higher conversion rate. Aiming at the best match between the user needs and the product, thus increasing user’s satisfaction when using it, it is also easier to increase the overall value of the purchase, as price is no longer the main driver or only driver in the product selection. The good fit of the product to the customer’s needs helps also reducing the product return rate. Overall, we allow e-commerce to increase its operating margin.

HelpForShopping has been supported by Regione Lazio within FESR Pre-Seed program with a 30.000 euro grant-funding