How to reduce your e-commerce returns by 55%

Returns are one of the most significant hidden costs for any e-commerce. According to industry data, the average return rate in e-commerce ranges between 20% and 30%, with peaks in fashion exceeding 40%. Each return costs on average €15-20 in shipping, handling and repackaging. The solution? Smart pre-purchase consultation. When an agent can see what the visitor is looking at and suggest the right product — the correct size, the model suited to their needs — returns plummet. Industry data shows a reduction of up to 55% in returns when the customer receives expert consultation before purchase.