The guides that turn visitors into customers

The average Italian e-commerce conversion rate is ~1-2%, and roughly 7 in 10 shoppers abandon their cart. Here are the concrete levers to convert more without raising your ad budget.

A live chat that sells should be measured as a sales channel, not a cost. Here is how to work out return, payback and the real cost of customer care.

Acquiring a new customer costs far more than bringing back an existing one. Here is how to use post-sale and the in-chat relationship to grow repeat customers.

WooCommerce, Odoo or Shopify: live chat goes live in minutes and syncs catalog, orders and customers. Here are the concrete steps to start well.

Summer sales, Black Friday, holidays: peaks reward the prepared. Here is how to handle the spike in requests and turn it into sales rather than queues.

For web agencies and e-commerce experts: adding the live chat that sells to your clients opens recurring revenue and an advisor role, not just a vendor one.

Switching chat tool or e-commerce platform should not cost you conversations and orders. Here is how to plan the migration and keep selling continuity.